Chicken feeding

Philippine Animal Welfare Society (PAWS)

The Better Chicken Option for a Better World

A significant initiative in the Philippines is contributing to the development of the world’s ecologically sustainable food system during this age of climate crisis. People are starting to realize that the conventional food industry is damaging the planet. Through their joint initiative, "The Broiler Chicken Welfare Project", the Philippine Animal Welfare Society (PAWS) and World Animal Protection are aiming to reduce animal suffering and transform the global food system.




Chicken Wellbeing is Essential

Chickens that have enjoyed a higher standard of living are less likely to suffer from diseases that affect meat quality, such as white striping and woody breast, or suffer early mortality on-farm. They also do not need routine antibiotics to compensate for being kept in poor and overcrowded conditions. Furthermore, humans' treatment of those chickens has a profound impact on the environment and human health.


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In 2021, a consumer survey was conducted to find out how people eat chicken and what they think about the way chickens are raised for food. The research shows that most people would buy chicken raised in an ethical way, but many of them are not aware of the practices involved in raising chickens, nor do they know what their options are. Looking at this study, it seems likely that The Broiler Chicken Welfare Project is laying the groundwork for a better chicken industry. 

The Better Chicken Option: Because We Can Make It Better

TBCO is a new standard that is meant to ensure improved conditions for chickens raised for food consumption. First, chickens are not made to grow faster than 50 grams every day, meaning that they are less likely to suffer pain and injury caused by fast growth. Secondly, the chickens need to be given enough space to roam, and are provided with a minimum light intensity of 50 lux to stimulate more natural feeding behaviour. 



Healthier, happier chickens with fewer injuries and less antibiotic use are the outcomes of TBCO, leading to happier consumers and happier producers. TBCO demonstrates that we have the power to improve the lives of all living things, including ourselves, animals, and the environment.